The Causes of Success of Amazon.com

Amazon.com is one of the successful website in e-commerce. It strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. There are several causes to lead this website to be success.

One of the factor is this website provides an attractive apperarance. The tasteful use of colour, graphics, animation, photographs, fonts, and white-space percentage may aid success in this respect. By giving customers more of what they want - low prices, vast selection, and convenience.An excellent service and performance such as offering a responsive, user-friendly purchasing experience, just like a flesh-and-blood retailer, may go some way to achieving these goals. This website allow customers to buy and to return such that sales promotions to this end can involve coupons, special offers, and discounts. Cross-linked websites and advertising affiliate programs can also help. More than that, Amazon.com provides personalized web sites, purchase suggestions, and personalized special offers may go some of the way to substituting for the face-to-face human interaction found at a traditional point of sale. There are
Chat rooms, discussion boards, soliciting customer input, loyalty schemes and affinity programs can help to enhance the sense of customers community.Nevertheless, the website provides reliability and security such as parallel servers, hardware redundancy, fail-safe technology, information encryption, and firewalls can enhance this requirement. Amazon.com continues to grow and evolve as a world-class e-commerce platform.

It is by design that technological innovation drives the growth of Amazon.com to offer customers more types of products, more conveniently, and at even lower prices. Since 1995, Amazon.com has significantly expanded its product offering, international sites, and worldwide network of fulfillment and customer service centers. Today, Amazon.com offers everything from tennis rackets to live Maine lobsters to diamond jewelry, and operates sites for the United Kingdom, Germany, Japan, France, Canada, and China (Joyo.com). The company's 21 fulfillment centers around the world encompass more than 9 million square feet.
Today, hundreds of thousands of world-class retail brands and individual sellers increase their sales and reach new customers by leveraging the power of the Amazon.com e-commerce platform. Through programs such as Marketplace, Advantage, and by working with Amazon.com subsidiary Amazon Services, sellers of all shapes and sizes offer their selection to Amazon.com customers by using various components of the e-commerce platform. Partners such as Target Stores and The Bombay Company work with Amazon Services to power their e-commerce offering from end-to-end, including technology services, merchandising, customer service, and order fulfillment.
Independent software developers also derive value from the platform through Amazon Web Services (AWS). Launched in July 2002, the AWS platform exposes Amazon technology and product data that enables developers to build innovative and entrepreneurial applications on their own. More than 120,000 developers have signed up to use AWS since its inception. Applications built using the AWS Software Developers Kit range from enhanced Associates sites that advertise products on the Amazon.com website to integrated solutions for retailers selling merchandise through Amazon.com. Developers make money by earning referral fees from their Associates sites or by charging users for the applications they build.
Amazon's evolution from Web site to e-commerce partner to development platform is driven by the spirit of innovation that is part of the company's DNA. The world's brightest technology minds come to Amazon.com to research and develop technology that improves the lives of shoppers and sellers around the world.



References:
http://www.ecommercetimes.com/story/2127.html?welcome=1213184390
http://www.4th-media.net/overview/success_factors.php
www.smallbusinessnotes.com/history/corporatestories/amazon.html



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