The Causes of Success of Amazon.com

Amazon.com is one of the successful website in e-commerce. It strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. There are several causes to lead this website to be success.

One of the factor is this website provides an attractive apperarance. The tasteful use of colour, graphics, animation, photographs, fonts, and white-space percentage may aid success in this respect. By giving customers more of what they want - low prices, vast selection, and convenience.An excellent service and performance such as offering a responsive, user-friendly purchasing experience, just like a flesh-and-blood retailer, may go some way to achieving these goals. This website allow customers to buy and to return such that sales promotions to this end can involve coupons, special offers, and discounts. Cross-linked websites and advertising affiliate programs can also help. More than that, Amazon.com provides personalized web sites, purchase suggestions, and personalized special offers may go some of the way to substituting for the face-to-face human interaction found at a traditional point of sale. There are
Chat rooms, discussion boards, soliciting customer input, loyalty schemes and affinity programs can help to enhance the sense of customers community.Nevertheless, the website provides reliability and security such as parallel servers, hardware redundancy, fail-safe technology, information encryption, and firewalls can enhance this requirement. Amazon.com continues to grow and evolve as a world-class e-commerce platform.

It is by design that technological innovation drives the growth of Amazon.com to offer customers more types of products, more conveniently, and at even lower prices. Since 1995, Amazon.com has significantly expanded its product offering, international sites, and worldwide network of fulfillment and customer service centers. Today, Amazon.com offers everything from tennis rackets to live Maine lobsters to diamond jewelry, and operates sites for the United Kingdom, Germany, Japan, France, Canada, and China (Joyo.com). The company's 21 fulfillment centers around the world encompass more than 9 million square feet.
Today, hundreds of thousands of world-class retail brands and individual sellers increase their sales and reach new customers by leveraging the power of the Amazon.com e-commerce platform. Through programs such as Marketplace, Advantage, and by working with Amazon.com subsidiary Amazon Services, sellers of all shapes and sizes offer their selection to Amazon.com customers by using various components of the e-commerce platform. Partners such as Target Stores and The Bombay Company work with Amazon Services to power their e-commerce offering from end-to-end, including technology services, merchandising, customer service, and order fulfillment.
Independent software developers also derive value from the platform through Amazon Web Services (AWS). Launched in July 2002, the AWS platform exposes Amazon technology and product data that enables developers to build innovative and entrepreneurial applications on their own. More than 120,000 developers have signed up to use AWS since its inception. Applications built using the AWS Software Developers Kit range from enhanced Associates sites that advertise products on the Amazon.com website to integrated solutions for retailers selling merchandise through Amazon.com. Developers make money by earning referral fees from their Associates sites or by charging users for the applications they build.
Amazon's evolution from Web site to e-commerce partner to development platform is driven by the spirit of innovation that is part of the company's DNA. The world's brightest technology minds come to Amazon.com to research and develop technology that improves the lives of shoppers and sellers around the world.



References:
http://www.ecommercetimes.com/story/2127.html?welcome=1213184390
http://www.4th-media.net/overview/success_factors.php
www.smallbusinessnotes.com/history/corporatestories/amazon.html



eva (t9g2)

My iNtRoDuCtIoN ---> pKueN

Hello everybody, I am one member out of 4. So, I am here to intro about myself. I am Pui Kuen. I have a numbers of harmony family members they are my father, mother, 2 elder brothers and 1 younger sister. I come from a small village called Langkap which located in Perak. Maybe you all have never heard before, but it really is a nice and peace place. I am grateful I been there. Then, currently I study at Utar BAC Tutorial9. I have a gang of Friendly and kindly classmate. I am happy been same class with them. Before I had been study in UTAR I was complete my primary and secondary school in my hometown and then I continue my further study with diploma at Kolej Tunku Abdul Rahman (KTAR Kampar Branch). Kampar also is 1 of the peaceful place. I was so happy in the 2 years I spend on my diploma at Kampar branch‘s of KTAR. Kampar environment are better. So, I very enjoy at there. But, I know quite a lot of people fell there is a kampong place. What I can tell you is once you be there, u will know there is not so kampong and you might love it too. =)

Besides, I like online very much. Not matter is for studies or entertainment. My friends always say me no net no life. But i believes that not just apply on me, is a number of people too. Besides, net also is important for every student because it let them search information or what they want. I always use online and the top 5 website I always visited are

1. www.friendster.com,
2. www.facebook.com,
3. www.hotmail.com,
4. www.google.com, and
5. www.ebay.com.my.

www.friendster.com and www.facebook.com is let me keep in touch and communicate with all my friends who use net too. Especially those old friends like primary and secondary school friends. Through this 2 website, we can each other life recently though they blog or picture inside their webpage. Then www.google.com is to me search everything that I need and updated to the world. Example, we can know lot of news or assignment nformation though searching in there. www.hotmail.com is use to share mail to friends. We can send each other information by attach file and send out to them. And last is www.ebay.com.my is a big e-commerce online shopping website. Inside that webpage we can buy lot of things with reasonable price but beside that we need to take note to some faker sales too.
After introduce myself, now I would like to talk about the purpose we are here. Our group got 4 group members. We are here is to post some posts or issue regulating to e-commence. After a period of time, we will collect all comment that post by responder not matter is come to exchange opinion or share their information. Then, we will write a report based on the title of issue and comment that we get from responder. All of you are welcome to post your guys opinion or any other information that related. Thanks!!!

Self-InTroDucTioN ---> Ka Fwee

This is the first time I write in a blog. Emm… I’m an UTAR student from BAC tutorial group 9, assignment group 2. You can call me Ally, I’m simple, can consider as a happy-go-lucky girl. I have a father, mother, brother, sister-in-law, pretty sister and a cutie nephew. I love them so much because they are taken care of me. Anyway, you saw my face looks like very quiet but actually I’m not that quiet, because I like to talk, like to chat and also like to gossip with friends during free times. Fortunately, most of my friends are talkative, if not they’ll think that I’m very annoying. My hobby is to sing songs, everyday when I finish all classes, I went back home, the first thing I like to do after on my notebook is open my media player to sing songs. I strongly believe that singing can help to reduce my stress, every time I sing a song, I’ll have a feel which is very relax. My another hobby is to watch movies and drama especially which is Hong Kong drama. Whatever films are comedy and fearful, I’ll thirst for that, recently I watched a comedy movie which name “Beverly Hill of Chihuahua” is quite nice. Besides, online is also one of my hobbies. Normally I’ll online to check mail, chit chat with friends through MSN, listen and download MP3 songs, check news and playing flash game in Facebook. The top five websites I always visit are yahoo.com, friendster.com, facebook.com, haoting.com and chinese.cari.com. I preferred to go chinese.cari.com because it provides many different areas of information and knowledge to the different users like car, mobile, news, recipe, beauty and skin care, common knowledge and so on and it also provide the users a forum to discuss their problem or to share their knowledge. I can learn more through different websites by discussing some topics in the forum.

MeEEEEE ---> Ah DenG

Using blogging to do my 1st tutorial homework for my e-commerce? Weird? I think is time for us to often practiced in using internet because technology is keep on going improve nowadays. I’m Ding kooi mei from group 2 (tutorial group 9).They often call me ‘ah deng’ or ‘drumstick’, this will be more familiar for me and my friends. I’m happy here because I have wonderful group members since I come to UTAR to start my study life. They named pk , ka fwee , and ee wah. Coincidently, we all are come from a same hometown (Perak) so it will make us more closely.
For my leisure time in a whole day, normally I will get some rest 1st then only start my work. Obviously, I’m a active and playful girl in this group so I always like to go for shopping (if got extra money), movie , karaoke , gathering with friends, and sure will online for fun. The top 5 website that normally I will go in are friendster, hotmail, googles, youtube and yahoo. Why I choose this few website to start my online? Because I like to login to friendster to update blog and review friends’ profile. And I also like to go in hotmail to check mail and send mail to share information with friends. Normally I use googles and yahoo to search information for my assignment and download songs because they always provide the latest information so I can get what I want from it. If bored, I will watch some cartoon or some mtv from youtube. The top 5 internet activities??? They are update blog, check mail, watch movie download songs, search for information and etc,that’s all for my online activities.
Lastly, what I want to tell is maybe there is some not be gratified in UTAR life here. We must try our best to prove it. This is the last year for us to complete degree so we need to put more effort on it. Thanks……….

About me ---> EvA

I'm year three semester one student from Tunku Abdul Rahman University . The course I am taking is Bachelor In Commence, Accounting . I am joining Tutorial Nine and belongs to Group Two.
I am an ordinary Chinese girl from a small town of Perak where our main campus is located there.
As people have stereotyped the accounting students, I am probably not the nerdish person who you think I am. I got participate in some clubs and society activities in the university because I would like to be active and enjoying my university life.
People call me “ The Indoor Girl” because I like to stay at home instead of going out and somehow, I admit. It is true just because I spend a lot of time in internet. I love shopping like other girls do but I preferred online shopping because I am getting fed up with the traffic outside and I can save up more such as car fuel and time. So, this cant be lack of my favourite website like www.amazon.com and www.ebay.com . both websites are so convenient and easy to use in the way of browsing and buying the product.
One of the websites which I usually visited most is www.yahoo.com because the webpage appears once I open my internet. Just because I am being called so, I want to keep myself to be updated by reading the posted daily news. This webpage is so informative and I use it when needed in my assignment.
Next, I cant find a better website like www.facebook.com in order me to keep in touch with my best buddies in overseas. Through facebook, you can share your personal information with your friends and it provides “ virtue gift” to send. This website allows me to save a lot such as my phone bills,.
Sometimes people ask me how come I can do those excellent dance moves (since they know I never attend any dance classes) and I tell them I learned in www.youtube.com . This website is not only providing us entertaining video clips but also in sort of tutorials. That is why I like this website.