Corporate Blogging: A New Marketing Communication Tool for Companies

Currently ,corporate blogging is being used as a new marketing communication tool for companies. A corporate weblog is published and used by an organization to reach its organizational goals. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads. According to the Wikipedia website, there are some major browsers (including Firefox, Opera, Safari and Internet Explorer 7) support RSS technology, which enables readers to easily read recent posts without actually visiting the blog, which is very useful for low-volume blogs.
Certain corporate blogs have a very high number of subscribers. The official Google Blog is currently in the Technorati top 50 listing among all blogs worldwide.
Marketers might expect to have product evangelists or influencers among the audience of an external blog. Once they find them, they may treat them like VIPs, asking them for feedback on exclusive previews, product testing, marketing plans, customer services audits, etc.
The business blog can provide additional value by adding a level of credibility that is often unobtainable from a standard corporate site. The informality and increased timeliness of information posted to blogs assists with increasing transparency and accessibility in the corporate image. Business blogs can interact with a target market on a more personal level while building link credibility that can ultimately be tied back to the corporate site.

The application of pre-paid cash card for consumer

What is pre-paid cash card ?
A prepaid cash card allows consumers to purchase something even when they don’t have the cash to pay for it. It benefits consumers in their everyday life. Though it works almost the same like a credit card, a prepaid cash card is different because it allows consumers to have a better control over their finance.

How prepaid cash card function ?
First thing, load the amount of money you want onto the prepaid cash card. That will be your spending limit. For any purchases transaction, the sum will be subtracted from the card balance. You can always pump in more money when the balance runs low by transferring money from your regular checking or savings account.

Pre-paid cash card advantages

1. Having a prepaid cash card is certainly quick and easy. Transaction can be made just within a minute. All you have to do is hand swap your card on the counter, sign on the receipt and collect your card and a copy of the receipt. Done.
2. Consumers can plan how much they want to spend in advance. Thus, spending is controlled by how much one has in the account. In a way, prepaid cash cards give consumers a better alternative in keeping record of your spending.
3. Having a prepaid cash card is surely safer than carrying cash. Prepaid cash card protect consumers from unauthorized transactions even when the card is stolen or lost. Plus, these cards can also be replaced once it is stolen or lost. Unlike cash, once it’s lost, it’s gone. Forever.
4. Prepaid cash cards are always convenient all the time. It can be used at just anywhere anytime. Consumers can use it at their groceries shopping, petrol filling, utilities payment, movie tickets, airline tickets, download songs online, mobile phone bill, fast food or restaurant and even online shopping or any online payment!

Example of pre-paid cash card ---> Touch ‘n Go card Touch ‘n Go card is a prepaid smartcard that uses Mifare contactless technology.Information contain in this card can be read and written via magnetic induction using specified radio frequency and smartcard software.Each time a user uses the Touch ‘n Go card, the electronic card reader will deduct the exact fare from the value stored inside the card. Touch ‘n Go card can be used at all highways in Malaysia, major public transports in Klang Valley, selected parking sites and Theme Park. Touch ‘n Go uses contactless smartcard technology. The card looks similar to a credit card. User can continue using the card as long as it is pre-loaded with electronic cash. Touch ‘n Go enhances the speed of paying for low value but high frequency transactions. We also can use it at some retail outlet such as Fast Foods restaurants (e.g A&W, Burger King and Dunkin Donurt), Convenience stores (e.g 7-eleven, Cartex Star Mart), Hypermarkets (e.g Carefour), and Cinema (e.g Cathay Cineleisure).

Causes and Preventions of Credit Card Debts

Most of the time, we cannot endure the temptation of the convenience that credit cards provide. The credit card companies always do not want us to pay off the credit card debts, why they do so? The reason is just the interest is the lifeblood of the company, the more credit card debt we have, the more interest we must pay. We always forget the budget to spend when we making payment by using credit card.
The fastest way we get into credit difficulties is by not repaying the minimum payment required; we called this as missing payments. This will result in the card being refused at retailers until the payment is made. We can set up a Direct Debit for the minimum amount and pay off as much of the remaining balance as possible to keep the debt low. Normally, spending on credit card is borrowing money that is a debt that must be repaid at some point. The smart card holders will only spend on what they can afford and won’t overspend.
Another thing may cause credit card debt is holding a fistful of cards. It is because the more cards we hold, it may cause us to spend more and more and may be overspending. So, we might never hold more than eight cards at any one time, as this will adversely affect the credit ratings. We should clear any outstanding balances and cancel the cards that are no longer used. It can also reduce the risk that our cards be stolen.
There are some tips to help us to prevent credit card debts:
• Never heavy rely on credit card. When you can, remember always use cash to make payment, no credit, no debt.
• Move debts to the lowest interest rate available. Remember, a card holder with a good credit rating can always ring and ask the credit card company for a lower rate at any time.
• Pay your debt on time. Remember, you must pay your bill on time, don’t let them have the chance to charge you interest in late payment.
• Negotiate with the credit card companies. Sometimes, if you pay the credit card debt late only one or two days, can always try to negotiate to the company for postpone the payment by not charging interest.


Know more, refers to www.cardguide.co.uk

Electronic Currency

The Electronic Currency Trading System (ECTS)

ECTS is an electronic currency trading investment platform that offers its clients an efficient way to trade foreign currencies against the strength and weakness of the US dollar. Utilizing its database of historical price patterns and technical indicators, the complex algorithms interwoven into the system allow for the recognition of entry positions with maximum profit potential.

In order to maintain prudent money management, 24-hour stops are put in place to lock in gains as well as prevent heavy losses. There has never been a better time to invest in currency trading than right now

ECTS has had a remarkable trading session since January 1st of 2008. The current market conditions with the fluxuating US dollar have created volatile trading conditions that are advantageous to ECTS. There has never been a better opportunity to take advantage of the best currency trading system in the US today.

The advantages are numerous and here are just a few.

* Anyone can learn currency trading it’s a specifically learned skill.
* You can learn to trade in around a couple of weeks
* You can trade for big profits in less than 30 minutes a day
* You don’t need much money and you only need a computer and an internet connection
* You have the opportunity to trade for profits everyday
* There is never a recession because as one currency rises another must fall
* You can use leverage to increase your risk reward
* You have low transaction costs which means you keep more of the profits

Electronic currency trading offers you a host of advantages but many of these can be disadvantages to and you need to be careful before you open an online trading account.